AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Photo album on sale4/8/2023 There are many great options on the consumer market for couples looking to put together their own albums, and there’s even decent free design software that makes it relatively easy to actually lay out the album themselves. Which brings us nicely to the second fundamental in offering albums to your clients … Album Sales Fundamental #2 – Give couples something they can’t get themselves As a professional photographer, it’s your job to show the value, build excitement and educate your clients through the process so that they choose to purchase an album through you vs doing it themselves.Įvery bride wants an album, we just have to show them why they should want ours. Albums are so engrained in the tradition of wedding photography, that it is almost assumed to always be the end product. Let’s face it – whether your couple purchases an album from you or not, she wants an album. Album Sales Fundamental #1 – Every couple wants an album There are four key fundamentals in offering albums to your clients that will set you in the right direction. That’s how you create clients for life – allowing them to purchase what they want versus manipulating them through a stingy sales process. When you do, and when you pay attention to all of the details we’ll discuss in this article, then every one of your clients will happily choose to purchase an album. Let's be honest … no one wants to be sold to, and so you have to approach the idea of “selling” albums with the right intent. The title to this article is admittedly slightly misleading. Album sales can significantly contribute to your bottom line.įundamentals to Selling Albums Getting back to basics. Your artistry is properly presented and preserved. Your client gets a beautiful finished product that will stand the test of time. In case you still need a bit convincing on the importance of albums, there are three foundational benefits in having your clients walk away from their photographic experience with an album:
0 Comments
Read More
Leave a Reply. |